Catalyst Consulting Federal Sales (CCFS)
Catalyst Consulting Federal Sales (CCFS)
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Fractional Sales Leadership for Companies Ready to Grow Revenue

Fractional Sales Leadership for Companies Ready to Grow RevenueFractional Sales Leadership for Companies Ready to Grow RevenueFractional Sales Leadership for Companies Ready to Grow RevenueFractional Sales Leadership for Companies Ready to Grow Revenue

I take on 2 clients at a time—one of them could be you -- and without the overhead of hiring a full-time employee.

Learn More

Fractional Sales Leadership for Companies Ready to Grow Revenue

Fractional Sales Leadership for Companies Ready to Grow RevenueFractional Sales Leadership for Companies Ready to Grow RevenueFractional Sales Leadership for Companies Ready to Grow RevenueFractional Sales Leadership for Companies Ready to Grow Revenue

I take on 2 clients at a time—one of them could be you -- and without the overhead of hiring a full-time employee.

Learn More
Hand interacting with rising stock market growth graph on laptop.
You don't have a marketing problem.

You have a revenue engine problem.

We are a high-value sales consulting service focused on business development, acting as a catalyst for companies to grow and achieve their goals. Our offerings include federal sales consulting, fractional sales solutions, and comprehensive sales management services, all designed to implement effective sales growth strategies.

Find out more

Catalyst Consulting Fractional Sales (CCFS)

An old man smiling

I'm Charlie Breeding, specializing in business development and fractional sales leadership. I take on two clients at a time, serving as their sales leader — driving the numbers, building the team, and opening doors in Fortune 500 and government accounts. With over 25 years in enterprise sales, I've achieved a remarkable $259 million in closed contract value & met my quota in 18 of the last 22 years. 

You get senior sales leadership through my sales management services without the equity commitment, the lengthy six-month search, or the full-time cost.


Most companies that reach out to me find themselves in one of these five situations:


1. Your founders and engineers are still your best salespeople, which doesn’t scale effectively.

2. Your sales reps are busy daily, yet the forecast remains stagnant.

3. You're a startup without a sales rep or team, and you need to grow sales revenues immediately.

4. You have a significant federal sales revenue growth opportunity, yet no one on your team knows how to penetrate that market... and QUICKLY!

5. You require a VP of Sales right now. A full-time hire entails a six-month search and a compensation package you're not prepared to offer.


Any of these challenges are solvable with the right sales growth strategies. However, they won’t be fixed by merely hiring more sales reps.


I suggest you begin by reviewing over 27+ Recommendations on LinkedIn from past managers, direct reports, clients, peers, colleagues, and partners.

Catalyst Consulting Fractional Sales (CCFS) Overview

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Who We Are

Our Services

Our Services

I'm Charlie Breeding, specializing in business development and fractional sales leadership. I take on two clients at a time, serving as their VP of Sales — driving the numbers, building the team, and opening doors in Fortune 500 and government accounts. With twenty-five years in enterprise sales, I've achieved a remarkable $259 million in

I'm Charlie Breeding, specializing in business development and fractional sales leadership. I take on two clients at a time, serving as their VP of Sales — driving the numbers, building the team, and opening doors in Fortune 500 and government accounts. With twenty-five years in enterprise sales, I've achieved a remarkable $259 million in closed contract value and met my quota in 18 of the last 22 years. You get senior sales leadership through my sales management services without the equity commitment, the lengthy six-month search, or the full-time cost.


Most companies that reach out to me find themselves in one of these five situations:


1. Your founders and engineers are still your best salespeople, which doesn’t scale effectively.

2. Your sales reps are busy daily, yet the forecast remains stagnant.

3. You're a startup without a sales rep or team, and you need to initiate sales revenues immediately.

4. You have a significant federal sales consulting opportunity, yet no one on your team knows how to penetrate that market.

5. You require a VP of Sales right now. A full-time hire entails a six-month search and a compensation package you're not prepared to offer.


Any of these challenges are solvable with the right sales growth strategies. However, they won’t be fixed by merely hiring more sales reps.


I suggest you begin by reviewing over 27+ recommendations on LinkedIn from past managers, direct reports, clients, peers, colleagues, and partners.

Silhouette of a person standing in an office with a cityscape background.

Our Services

Our Services

Our Services

Two clients. Nothing part-time about it. In the world of fractional sales and business development, fractional doesn't mean occasional. When I take on a client, I fully commit. I actively participate in your pipeline reviews, work on your largest deals alongside your team, and provide federal sales consulting that drives results. I also h

Two clients. Nothing part-time about it. In the world of fractional sales and business development, fractional doesn't mean occasional. When I take on a client, I fully commit. I actively participate in your pipeline reviews, work on your largest deals alongside your team, and provide federal sales consulting that drives results. I also hire and coach the people who will continue to drive sales growth strategies long after I'm gone, and I build a sales management service process that repeats without me. I limit myself to two engagements at a time with purpose. This approach ensures you get a senior operator with 25 years of scar tissue rather than a subcontractor with a one-size-fits-all template. Plus, it means when your biggest deal is in trouble on a Thursday afternoon, I'm right there, ready to help.

Two professionals discussing work at a laptop in an office.

Our Approach

Our Services

Our Approach

What I Own  • Target account selection & go-to-market (GTM) strategy for business development  • Executive-level relationships — I bring an established F500 network  • Procurement, security review, & legal navigation in federal sales consulting  • Partner, channel, and alliance routes into accounts you can't reach directly  • Hiring — sco

What I Own  • Target account selection & go-to-market (GTM) strategy for business development  • Executive-level relationships — I bring an established F500 network  • Procurement, security review, & legal navigation in federal sales consulting  • Partner, channel, and alliance routes into accounts you can't reach directly  • Hiring — scorecards, interviewing, & selection as part of effective sales management services  • Onboarding & ramp, so a new rep is productive in weeks rather than quarters, utilizing sales growth strategies  • Ongoing coaching on call structure, discovery, & coaching deal negotiations  • Compensation design that drives the behavior you actually want  • The number — forecast, pipeline discipline, and quota accountability  • Weekly pipeline reviews & deal strategy on your largest opportunities  • Sales process, methodology, and CRM hygiene  • Direct involvement in your top deals, not commentary from the sidelines  • Positioning & messaging that a non-technical executive buyer will act on  • Use case development & pilot execution  • Sales enablement so your team can tell the story without you in the room. ENGAGEMENT FACTS  • Structure: retainer-based, [X] days per month  • Minimum term:  6 months  • Starts with: a 2-week assessment of pipeline, process, and team before anything changes.

~ Breeding Trust & Sales Catalyst ~ Get Growing

Two clients. Nothing part-time about it. In the world of fractional sales and business development, fractional doesn't mean occasional. When I take on a client, I fully commit. I actively participate in your pipeline reviews, work on your largest deals alongside your team, and provide sales consulting that drives results. I also hire and coach the people who will continue to drive sales growth strategies long after I'm gone, and I build a sales operations workflows & processes that repeats without me. I limit myself to two engagements at a time with purpose. This approach ensures you get a senior operator with 25+ years of scar tissue rather than a subcontractor with a one-size-fits-all template. Plus, it means when your biggest deal is in trouble on a Thursday afternoon, I'm right there, ready to help.

QUALS ~ What Other Execs say about Charlie ~

Business professionals using a tablet in a meeting.

"His navigation of internal processes, support of customers, and focused efforts contributed to significant business development and revenue recognition for the business. Charlie keeps a keen eye on what his customers may need or expect and leverages both internal and external channels to drive achievement, ensuring effective sales growth strategies to meet the desired result." Sarah Schor, GVP Sales & Account Management, SumTotal Systems


"Charlie is the most efficient, proactive, and organized Sales Director I have worked with, demonstrating strong proficiency in selling AI/ML and NLP solutions. As a mentor, he has provided me with valuable knowledge and techniques that have elevated my skills in sales management services." Andrew K., Business Development Mgr., RWS Group, Inc.


"Charlie combines technical depth, market knowledge, and creativity to drive awareness and increased sales. He plays a significant role in Verint’s success, particularly in their intelligent self-service and customer engagement portfolios, showcasing his expertise in federal sales consulting!" Michael Southworth, CEO Verint (now Assent)


"Charlie has a demonstrated ability to engage people at all levels of an organization, treating each individual with dignity and respect, crucial for effective sales growth strategies." Mark Anderson, President, A-Squared Services, LLC


"Charlie’s experience at West Point has shaped him into a true leader, focusing on strategy and execution. His entrepreneurial spirit encourages creativity, allowing him to build sales teams that promote collaboration and open communication, a hallmark of successful fractional sales implementations." Matt Dennin, Sr AE, Rocket Software (direct report)


"What impressed me most was his unwavering ethics, both professional and personal, which translates to extreme customer centricity and dedication to his team and superiors. He is an exceptional boss, and I’ll miss his guidance and strategic, calm approach to any complex challenge." Jerry Rutkowski, Autonomy Federal (a HP Software Co.), Sr. AE (now Senior Account Executive at ARIS USA, a Software AG company)


https://www.linkedin.com/in/breedingtrust/

Executive References

We are a high-value sales consulting service focused on business development, acting as a catalyst for companies to grow and achieve their goals. Our offerings include federal sales consulting, fractional sales solutions, and comprehensive sales management services, all designed to implement effective sales growth strategies.

CEO-COB Employer Reference Letters_Redacted (1) (pdf)

Download

Downloads: Past White Papers & Case Studies

To gain a sense of how I enable sales growth strategies, here's a selection of White Papers (thought leadership) and Case Studies authored by Charlie and teammates, showcasing his sales leadership and fractional AI sales expertise, along with effective sales management services.

content-intelligence-case-study-Defense-Intelligence-rws-en-a4_Feb'23 (pdf)

Download

DoD Data Strategy-Tamr White Paper Oct20 (pdf)

Download

lw-language-weaver-white-paper-for-the-offices-of-inspector-general-rws-en-a4 (pdf)

Download

Tamr_for_Government_Case_Study_Final (pdf)

Download

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30 minute focused consultations via Zoom at https://calendly.com/cbreeding/ccfs-catalyst-consulting-

We prioritize communication with our clients regarding our GTM strategic sales consulting services, particularly in the realms of business development and federal sales consulting. If you have a question about our offerings, wish to learn more about fractional sales, or want to discover how we can support your sales growth strategies, please send us a message or give us a call. Our sales management services are tailored to meet your specific needs.

Catalyst Consulting Fractional Sales (CCFS)

ccfs.breedtrust at gmail dot com PH: seven zero three 415-1915 (work cell)

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